Browsing Business & Management (Masters Theses) by Issue Date
Now showing items 1-20 of 670
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Project management tools for small projects
(Henley Management College, 1995)This report, builds upon a project commissioned by the Commercial Manager, identifies a strategy to help GEC Marconi Avionics Radar Systems Division to increase the efficiency and effectiveness of its current Bid Process, ... -
A practical safety management system : how can human factors be included in the development of a safety management system
(Brunel University, 1995)This dissertation deals with the subject of Safety Management Systems (SMS) and in particular if and how a compliance based management system can take into account the human factors which are so important in determining ... -
Successful strategies in a declining market : implications for smaller personal business general insurance intermediaries
(Brunel University, 1995)The image, on television advertisements, of a loud red telephone on wheels has made a considerable impact on insurance consumers. It has made a similarly significant, but less welcomed, impact on insurance brokers and other ... -
Implementing a performance management system in a field service organisation : lessons from a telephone company
(Brunel University, 1995)Since the onset of industrialisation, one of the central tasks of management has been to improve ‘productivity’. This dissertation is an analysis of factors which are important in the goal of improving productivity through ... -
Developing marketing channel partner loyalty as a tool for building long term competitive advantage, with specific reference to the insurance industry
(Brunel University, 1996)Marketing channels are the less glamorous and poorer ‘cousins’ of the marketing mix. However in competitive markets with growing product commoditisation marketing channels are increasingly seen as effective differentiators. ... -
The usefulness of formal strategic models in small and medium size organisations: the voyage from strategic appraisal to the appropriate strategic options
(Brunel University, 1996)The theory and the case studies concerning the application of strategic models for the effectiveness of organisations usually refer to organisations of a large size. The aim of this Dissertation is to test the hypothesis ... -
Electronic Commerce in Business-to-Business Trade in the Chemical Sector
(Dublin Business School, 2000)Electronic commerce, or e-commerce as I will refer to it, is a hot topic. Electronic commerce is becoming increasingly popular as a way of doing business and its role constantly increases. E-commerce is changing the way ... -
Green marketing : opportunities and competitive advantages
(Dublin Business School, 2000)The objectives of this research can be summarized as follows: • To identify companies' attitudes and management practice on the environmental issues and green production, marketing mix as well. • To explore consumers' ... -
The increased level of fraud from a financial institution's perspective and the measures required to reduce it
(Dublin Business School, 2001)The aim of this research is to bring to light the hidden importance of fraud in today's business environment from a financial institution's perspective. Within any form of business, fraud is looked upon as the greatest ... -
The impact of the Internet on the recruitment industry in Ireland
(Dublin Business School, 2001)This dissertation analyses and assesses the impact of the Internet on the recruitment industry in Ireland. The main objective is to determine whether the traditional recruitment methods, in this instance, recruitment ... -
Mexico : case of an opportunity
(Dublin Business School, 2001)The current global trend forces firms to find the best opportunities to invest and enhance their skills to compete globally. The strong competition given among merging economies to attract investment and businesses, implies ... -
The use of activity based costing and activity based management in the shared services sector : a casse study based upon the shared services centre of Oracle EMEA
(Dublin Business School, 2001)The primary objective of this dissertation is to analyse the use of Activity Based Costing (ABC) and Activity Based Management (ABM) in the shared services sector. The author concentrates the research on a case study of ... -
A review of the practices and evaluation of sales training as perceived by representatives in the pharmaceutical industry in Ireland
(Dublin Business School, 2001)Sales training is understudied in Ireland, particularly in the pharmaceutical industry where a company's competitive position is determined by the performance of its sales force. Training plays a major role in providing ... -
The Performance of the Farm Relief Services Co-operative Structure: A Manager's Perspective
(Dublin Business School, 2001)The object of this dissertation is to carry out an examination of the Farm Relief Services Co-operative (FRS), which has now reached a pivotal stage in its lifecycle. The agricultural landscape has changed considerably ... -
Trading customer service for lower airfares-A study to determine the degree to which Irish airline customers are willing to trade the curtailment of service for lower airfares
(Dublin Business School, 2001)The objectives in this dissertation are to determine a) the degree to which Irish airline customers are willing to sacrifice elements of service in order to benefit from lower airfares, b) whether there is a basic level ... -
Customer Satisfaction & The Irish Service Industry
(Dublin Business School, 2001)In recent years there has been a radical shift by management in Ireland towards importance attributed to the services and more significantly how to satisfaction of customers with this industry. However, limited evidence ... -
A model of mentoring that gets business results for entrepreneurs of Irish small and medium sized enterprises
(Dublin Business School, 2001)Successful mentoring is a function of human relationships. Chemistry, the emotional intelligence of the individuals and then their group emotional intelligence, the frequency, level of contact, and availability for contact ... -
Motivation
(Dublin Business School, 2001)This dissertation is a study of the motivational theories both past and present and their relevance to current business practices. The dissertation will focus on the key questions: (1) Do motivational theories apply in ... -
Evaluation of Russian oil sector
(Dublin Business School, 2001)The topic of the dissertation is the valuation of oil companies in Russia. Thus the dissertation is dealing in its first part with methodologies of valuation of companies. The different approaches to valuation are analyzed ... -
Corporate social reporting by Irish financial institutions
(Dublin Business School, 2002)The objective of the dissertation is to examine the nature of corporate social reporting by Irish financial institutions in terms of the quality and quantity disclosure of social responsibility information. In addition, ...