Browsing Business & Management by Title
Now showing items 1-20 of 816
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The Acceptance of Mass Customisation When Shopping Online in the US
(Dublin Business School, 2016)The question to be explored in this particular dissertation is whether or not mass customisation is the future of online retail. The researcher looked at the acceptance of mass customisation in the US through literature ... -
Accessibility for the elderly in modern retail banking in rural Ireland
(Dublin Business School, 2018)Satisfying the ever changing needs of society is the task faced by all businesses within the world today. Faced with an increasing demand for online based services, businesses are transforming the way in which they are ... -
Adaptability of internet banking in Haryana State of India
(Dublin Business School, 2016)The purpose of this research is to find out the three main reasons about the low adoptability of internet banking in the villages of Haryana state in India. Here researcher consider the seven basic reason of low adoptability ... -
Adoption of cloud computing by SME's in emerging markets (Brazil)
(Dublin Business School, 2013)Cloud Computing is an exciting topic, which is providing a paradigm shift from computation as a product to computation as a service. It is a phenomenon where various types of IT capabilities are centralized into data ... -
Adoption of cloud computing by SMEs in emerging markets (India)
(Dublin Business School, 2016)In 21st century, Cloud computing has been one of the most discussed subject in the world of information technology. Many companies are moving to cloud technology today. Cloud computing is a popular term for business today. ... -
Adoption of software-defined cloud by companies
(Dublin Business School, 2019)The overarching purpose of this research is to explore how Software Defined Cloud (hereafter “SDC”) impacts data innovation or information technology service providers. Additionally, this research considers the qualitative ... -
Age as an influencing factor for service recovery and compensation in the German public transportation sector
(Dublin Business School, 2013)The purpose of this thesis is to evaluate and analyse the attitude and behaviour of consumers of a certain age group towards service failures, service recovery and the elements that are included during the recovery process, ... -
The age of the female beauty democratization: An exploration of women’s behaviour toward fashion brand adverting in the French market
(Dublin Business School, 2019)The concept of female beauty democratization is a complex and wide subject. It concerns a growing number of publications in the media (social networks, advertisements, magazines...) representing women outside of the ... -
Agile practices and their impact on organizational culture: Perceptions of it employees operating in Ireland
(Dublin Business School, 2019)The Agile methodology was created on the premise of responding to projects uncertainties, involving a set of principles and practices to rapidly develop high-quality solutions, to encourage collaboration among team ... -
Agile project management methodology applied in large software development projects
(Dublin Business School, 2019)Traditional project management methodology – being inflexible- was unable to respond to varied and continuous customer requests in a quick changing software development environment. In contrast, Agile project management ... -
Agile project management methodology applied in non-software development industry
(Dublin Business School, 2016)Agile Project Management is a popular method within the Software Development area, and has been pointed as responsible to deliver faster projects where change is accepted and uncertainty managed. Nonetheless, the positive ... -
Analysing and comparing the impact of online and offline marketing strategies in generating customer retention and attraction- A closer study over Puma, UK
(Dublin Business School, 2020)The study is conducted to understand the impact of online and offline marketing strategies in increasing consumer retention and attracting clients by evaluating the marketing strategies of PUMA. Online mode of marketing ... -
Analysing the impact of social media marketing and online advertisements on consumer behaviour
(Dublin Business School, 2016)Purpose of the study The previous researches are being conducted to study the impact of the online marketing over the consumer behavior have failed to provide a concrete result. The previous researches are mostly related ... -
An analysis of audience experiences during a range of planned events in Ireland and how these can be influenced by event design
(Dublin Business School, 2013)Event designers are continuously developing new strategies that will optimize any competitive advantages that their event may have, while, at the same time, minimizing their operation’s vulnerability to external threats ... -
An analysis of best digital marketing channels and strategies for event organizers in Dublin
(Dublin Business School, 2016)“An age is called Dark, not because the light fails to shine, but because people refuse to see it.” James A. Michener In this era with advancement in technology it becomes imperative for the marketers to be on the same ... -
An analysis of consumer buying behaviour in the coffee shop industry
(Dublin Business School, 2009)This dissertation attempts to address the question of consumer buying behaviour in the coffee shop industry. The researcher feels that although much research is done on the subject of consumer buying behaviour in general ... -
Analysis of how corporate social responsibility (csr) policies creates value-added for companies
(Dublin Business School, 2013)The world changes dramatically as each decade passes. These changes affect the population as a whole. The business world is no different. Resource scarcity, power outages and more complex labour unrest means that companies ... -
An analysis of how well occupational stress is being managed in the Irish financial services industry and the identification of preferred approaches
(Dublin Business School, 2006)'Occupational stress is a major problem in western societies, where its relationship with various diseases is becoming increasingly obvious' (Vander Hek & Plomp, 1997). Recognising this has led to 'increasing interest in ... -
Analysis of impact of service quality on customer satisfaction on fast food industry, case study of Eddie Rockets, Ireland
(Dublin Business School, 2019)The current research aimed to analyse the impact of service quality on customer satisfaction in the fast food industry in Ireland, Eddie Rocket’s Ireland was used as a case study for realizing the real life insight into ... -
Analysis of public preference for the development of mobile health applications (mHealth apps)
(Dublin Business School, 2020)Having mobile apps on our phones is common, we use apps for uncountable activities, as such as gaming, business, and health. The aim of this research is to identify the public acceptability of mHealth apps to supply the ...