Browsing Business & Management (Masters Theses) by Title
Now showing items 1-20 of 516
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The Acceptance of Mass Customisation When Shopping Online in the US
(Dublin Business School, 2016)The question to be explored in this particular dissertation is whether or not mass customisation is the future of online retail. The researcher looked at the acceptance of mass customisation in the US through literature ... -
Adaptability of internet banking in Haryana State of India
(Dublin Business School, 2016)The purpose of this research is to find out the three main reasons about the low adoptability of internet banking in the villages of Haryana state in India. Here researcher consider the seven basic reason of low adoptability ... -
Adoption of cloud computing by SME's in emerging markets (Brazil)
(Dublin Business School, 2013)Cloud Computing is an exciting topic, which is providing a paradigm shift from computation as a product to computation as a service. It is a phenomenon where various types of IT capabilities are centralized into data ... -
Adoption of cloud computing by SMEs in emerging markets (India)
(Dublin Business School, 2016)In 21st century, Cloud computing has been one of the most discussed subject in the world of information technology. Many companies are moving to cloud technology today. Cloud computing is a popular term for business today. ... -
Age as an influencing factor for service recovery and compensation in the German public transportation sector
(Dublin Business School, 2013)The purpose of this thesis is to evaluate and analyse the attitude and behaviour of consumers of a certain age group towards service failures, service recovery and the elements that are included during the recovery process, ... -
Agile project management methodology applied in non-software development industry
(Dublin Business School, 2016)Agile Project Management is a popular method within the Software Development area, and has been pointed as responsible to deliver faster projects where change is accepted and uncertainty managed. Nonetheless, the positive ... -
Analysing the impact of social media marketing and online advertisements on consumer behaviour
(Dublin Business School, 2016)Purpose of the study The previous researches are being conducted to study the impact of the online marketing over the consumer behavior have failed to provide a concrete result. The previous researches are mostly related ... -
An analysis of audience experiences during a range of planned events in Ireland and how these can be influenced by event design
(Dublin Business School, 2013)Event designers are continuously developing new strategies that will optimize any competitive advantages that their event may have, while, at the same time, minimizing their operation’s vulnerability to external threats ... -
An analysis of best digital marketing channels and strategies for event organizers in Dublin
(Dublin Business School, 2016)“An age is called Dark, not because the light fails to shine, but because people refuse to see it.” James A. Michener In this era with advancement in technology it becomes imperative for the marketers to be on the same ... -
An analysis of consumer buying behaviour in the coffee shop industry
(Dublin Business School, 2009)This dissertation attempts to address the question of consumer buying behaviour in the coffee shop industry. The researcher feels that although much research is done on the subject of consumer buying behaviour in general ... -
Analysis of how corporate social responsibility (csr) policies creates value-added for companies
(Dublin Business School, 2013)The world changes dramatically as each decade passes. These changes affect the population as a whole. The business world is no different. Resource scarcity, power outages and more complex labour unrest means that companies ... -
An analysis of how well occupational stress is being managed in the Irish financial services industry and the identification of preferred approaches
(Dublin Business School, 2006)'Occupational stress is a major problem in western societies, where its relationship with various diseases is becoming increasingly obvious' (Vander Hek & Plomp, 1997). Recognising this has led to 'increasing interest in ... -
An analysis of reckless investment by Irish banks : was the 2008 financial crisis home grown?
(Dublin Business School, 2012)This study will analyse the business practices of Irish banks over the period 2004 – 2007 in an attempt to determine if the 2008 Irish Financial Crisis was predominantly home-grown or the result of uncontrollable external ... -
Analysis of stress and stress management interventions among employees in the information technology (IT) sector in India and Ireland
(Dublin Business School, 2014)The health of people in the work place -in all sectors- has been an important issue for sometime, and there is substantial evidence that the workplace can have an impact upon employee health – both positive and negative. ... -
An analysis of the key criteria driving the selection process for Swedish firms investing in sports sponsorship
(Dublin Business School, 2012)The use of sport sponsorship as a marketing tool and as a vital part in the promotional mix has grown incredible in the last decades. Furthermore, the impact that sport sponsorship can have on the audience is far greater ... -
An analysis of the sensorial marketing methods in the fashion retail sector
(Dublin Business School, 2013)The present research investigates the sensorial marketing strategy in relation to the fashion retail sector. The research examines the current literature made on sensorial marketing and emphasises the Abercrombie & Fitch ... -
An analysis of the success techniques of the employee motivation in use in the Maldron Hotels Chain
(Dublin Business School, 2016)The purpose of this paper is to explore the motivation techniques used among the employees and by the Senior Management of the four Maldron hotels in Dublin. The aim is to analyze findings in the light of motivation theories. ... -
Analyzing the brand loyalty of soft drink companies in UK : a case study of Coca-Cola, UK
(Dublin Business School, 2015)Brand refers to name, logo or any other type of symbol that distinguish one firm from another in the market. In the present era due to rise in competition level it has become necessary for every firm to develop its own ... -
Analyzing the Commercialization of Micro Financing Business in India
(Dublin Business School, 2016)Micro financing business is becoming a major sector in the economic development of developing countries. The main area that the researcher has chosen is “Analyzing the commercialization of Micro Financing in India”. In ... -
The application of integrated marketing communications by micro enterprises in the Republic of Ireland
(Dublin Business School, 2013)This study has been carried out to analyse the application of integrated marketing communication campaigns within micro businesses. This research has addressed the impact that IMC can have on micro business and the practical ...