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    • Consumer web-search behaviour in the Irish airline industry 

      Lydon, Bernie (Dublin Institute of Technology, 2004)
      Web Usability is highlighted as a key factor likely to affect web search and subsequent buying behaviour. In fact it has been claimed 'usability is a prerequisite for e-commerce success' (Nielsen et al 2001). The main ...

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    Author
    Lydon, Bernie (1)
    SubjectConsumer behavior (1)... View MoreDate Issued
    2004 (1)

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