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    • A study of Irish consumers' attitudes towards alcohol brand sponsorship 

      Bezawada, Sai Ratnakar (Dublin Business School, 2009)
      Sponsorship is a fast growing form of marketing, especially with large multinational companies sponsoring sporting events. In view of the above fact, it is impossible to identify any major event that is not sponsored some ...

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    Bezawada, Sai Ratnakar (1)
    SubjectAdvertising (1)Marketing (1)Sport (1)... View MoreDate Issued2009 (1)

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