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    • ‘Your trip or mine?’ : a study examining hotel guests' expectations and perceptions in conjunction with user-generated websites 

      Yeager, Andrea (Dublin Business School, 2009)
      The presence and significance of online marketing in the services industry has become increasingly critical specifically with the emergence of user-generated websites like TripAdvisor, Expedia and FlyerTalk. Research in ...

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    Author
    Yeager, Andrea (1)
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    Electronic commerce (1)
    Tourism (1)... View MoreDate Issued2009 (1)

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