• Login
    View Item 
    •   DBS eSource Home
    • Bachelors Final Year Projects
    • Business & Management
    • View Item
    •   DBS eSource Home
    • Bachelors Final Year Projects
    • Business & Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    An investigation into to the effectiveness of the marketing campaigns of the I.R.F.U in relation to the sales of premium tickets for the Aviva Stadium among the public and corporate sectors in Ireland

    View/Open
    ba_Mullen_killian_2010.pdf (267.2Kb)
    Author
    Mullen, Killian
    Date
    2010
    Degree
    BA (Hons) in Marketing and Event Management
    URI
    http://hdl.handle.net/10788/123
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
    Metadata
    Show full item record
    Abstract
    The purpose of this dissertation is to develop an understanding of the marketing strategy used by the Irish Rugby Football Union in relation to ticket packages for the redeveloped Lansdowne Road. The investigation for this dissertation was carried out with a broad research on significant literature and of primary research completed by a focus group which led to the research findings. The key findings point towards the fact that the I.R.F.U. offer a product that is popular, highly coveted and in small supply. It examines how the organisation did not have to implement specific marketing strategies due to the popularity of the product. It also looks the importance that sponsorship played in the redevelopment.. The research findings were implemented by a depth interview where questions were posed to a respondent whose views were applied to conduct primary research. The recommendations made for this study suggest that further research could be conducted at a later date to provide comparisons between contrasting periods. Going forward, success of the I.R.F.U. can be related to the success of the Irish rugby team, success on the pitch leads to sales off it.
    Collections
    • Business & Management

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CollectionBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2023  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV