The Carphone Warehouse, the largest independent mobile phone retailer in Europe with over
2,300 stores, is among many organisations that are looking into various ways for improvement
of its economic status. The Company could no longer remain in the same position and in order
to stay competitive on the marketplace went through number of changes over the past 4 years.
The organisation went through another major change in 2011 resulting in Irish and British
divisions integrating their operations.
The literature review has shown lack of research carried out in Ireland that would present wider
retail management structure from the perspective of the change management in the
organisation. The available materials are limited; moreover the reasons for change and critical
success factors are very often described in a broad context and are not well ranked.
The author will investigate Dublin region1 staff and management perception of change based
on the business integration between the Irish and British division of the Carphone Warehouse
Group Author keywords: Change management, business integration, reasons for change, critical success factors for successful change, transformational leadership, transition, Carphone Warehouse