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dc.contributor.advisorMurphy, Jonathanen
dc.contributor.authorJones, Daviden
dc.date.accessioned2014-01-23T13:13:25Z
dc.date.available2014-01-23T13:13:25Z
dc.date.issued2013
dc.identifier.citationJones, D. (2013). An experimental study into the effects of positive subliminal priming and its effect on peoples levels of happiness. Higher Diploma Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/1593
dc.description.abstractThis paper examines the area of subliminal priming and whether people can be subliminally primed for happiness. In the experiment a group of students were presented with an episode of The Simpsons television programme. Embedded in the programme presented below the participant’s conscious awareness were 19 visual positive affirmations, with the word “Happiness” appearing 13 times and the word “Joy” appearing 8 times. The students were required to complete three self report questionnaires, a SHS to determine happiness levels prior to priming along with the LOT-R and SWLS to measure satisfaction with life after priming. The results suggested that happiness is an enduring trait, not susceptible to subliminal priming and not easy to measure in a one off experiment. Author keywords: positive subliminal primingen
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectPsychologyen
dc.subjectClinical health psychologyen
dc.titleAn experimental study into the effects of positive subliminal priming and its effect on peoples levels of happinessen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameHigher Diploma in Arts in Psychologyen
dc.type.degreelevelHigher Diplomaen


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