Abstract
Nowadays,
the
concept
of
globalization
seems
reduced
to
the
size
of
the
market
and,
export
is
only
one
aspect
of
the
phenomenon
of
globalization.
In
global
industries,
it
is
now
the
most
competitive
positions
and
bases
of
competitiveness
which
should
be
established
worldwide.
Therefore,
globalization
raises
strategies
to
become
more
global
rather
than
local.
Those
strategies
consist
in
expanding
and
coordinating
all
activities
of
the
company
worldwide.
In
a
first
time,
to
understand
why
SMEs
internationalize,
the
researcher
will
deal
with
the
traditional
model
of
the
internationalization
of
firms
(the
Uppsala
model).
And
then,
more
recently,
new
models
of
internationalization
have
been
developed.
These
models,
created
following
an
increase
of
the
extent
of
the
phenomenon
of
the
International
New
Ventures,
revolve
around
the
concepts
of
resources
and
skills,
network
and
knowledge.
In
a
more
recent
context
of
economic
globalization
and
competition,
some
SMEs
establish
real
strategies
of
globalization,
particularly
by
inserting
themselves
in
network
(the
Network
theory).
This
is
therefore
necessary
in
this
research
to
broaden
the
issue
of
the
internationalization
of
SMEs,
which
is
too
often
reduced
to
export.
Based
on
these
three
theories
(the
Uppsala
model,
the
Network
theory
and
the
International
New
Ventures
theory),
this
research
will
bring
to
SMEs,
in
particular
French
SMEs
in
the
Wine
industry,
a
range
of
different
modes
of
internationalisation.
This
range
will
also
allow
to
French
SMEs
in
the
Wine
industry
to
make
decision
and
choose
more
confidently
as
for
the
entry
mode
it
will
use
to
go
into
a
South
East
Asian
market.
Author keywords: Internationalization, SMEs, Uppsala model, network theory
