• Login
    View Item 
    •   DBS eSource Home
    • Masters Dissertations
    • Business & Management
    • View Item
    •   DBS eSource Home
    • Masters Dissertations
    • Business & Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Adoption of cloud computing by SME's in emerging markets (Brazil)

    View/Open
    mba_brimbela_f_2013.pdf (8.008Mb)
    Author
    Brimbela, Frederico
    Date
    2013
    Degree
    MBA in Business Management
    URI
    http://hdl.handle.net/10788/1703
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
    Metadata
    Show full item record
    Abstract
    Cloud Computing is an exciting topic, which is providing a paradigm shift from computation as a product to computation as a service. It is a phenomenon where various types of IT capabilities are centralized into data centers to ensure that such resources are available wherever and whenever they are needed and instead of purchasing costly hardware and software which requires installation, maintenance and configuration, Cloud Computing provides the usage of Cloud application and infrastructures based on pay per usage scheme. To better understand the organizational application of Cloud Computing this research aims both to investigate economic payoffs from Cloud Computing investment and explores Cloud Computing adoption within the firm. More specifically, the influential factors that impact adoption of Cloud-based technologies by Small and Medium Enterprises in Emerging Markets, in particular Brazil. Opportunities and challenges in the area of Cloud Computing adoption and its impact in the growing economies are also discussed. Brazil is South America's most influential country and an economic giant. Brazilian SMEs and Entrepreneurs do not have mass computation to run their applications and to meet the changing requirements. Thus, Cloud Computing is growing by offering advanced IT applications to meet the rapid changing environment. This dissertation is based on the study and evaluation of SMEs using Salesforce.com services and its adoption framework in Brazil. For this study 170 Salesforce.com users from different SMEs organizations, were surveyed, a number of quantitative measurements were performed to provide a better understanding of some of the adoption aspects. The main conclusion from this study shows for a better adoption companies should use these solutions as part of a strategic effort for the organization. The proposed study can make contributions for IS adoption literature and emphasis aspects for a successful adoption of Cloud Computing solutions. Author keywords: Adoption, cloud computing, emergent markets, Brazil, salesforce.com
    Collections
    • Business & Management

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CollectionBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2022  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV