• Login
    View Item 
    •   DBS eSource Home
    • Masters Dissertations
    • Business & Management
    • View Item
    •   DBS eSource Home
    • Masters Dissertations
    • Business & Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    The value of relationship between trade unions and employees : a study concerning customer value and branding from public social insurances in Lower Saxony (Germany)

    View/Open
    Dissertation_Nils_Ihnken_1712189.pdf (2.092Mb)
    Author
    Nils, Ihnken
    Date
    2013
    Degree
    MBA in Business Management
    URI
    http://hdl.handle.net/10788/1719
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
    Metadata
    Show full item record
    Abstract
    This study focuses on the parameters of the interaction between trade unions and employees of the public social insurance companies in Lower Saxony. Because of the decreasing number of trade union members the aim of the research is to assess the requirements and parameters of the individual interaction between employees and trade unions. Through empirical mathematical methods the interaction is assessed on different levels, i. e. a personal level between in-house representatives and employees and the brand perception of trade unions and employees. Further, the factor voluntary participation is discussed as a parameter related to loyalty caused by satisfaction. The findings of the study show that the interaction between both parties has emotionally driven elements although subgroups perceive trade unions in different ways. Some of the employees see a trade union as a more functionally driven institution with a primary task of protection. Other groups emphasise the importance of the possibility of participation. Further, the study shows a difference in interaction depending on an employee is member of a trade union or not. Author keywords: trade union, relationship marketing, branding, customer perceived value
    Collections
    • Business & Management

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CollectionBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2022  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV