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dc.contributor.authorLydon, Bernieen
dc.contributor.authorFennell, Tomen
dc.date.accessioned2014-04-07T14:57:51Z
dc.date.available2014-04-07T14:57:51Z
dc.date.issued2002
dc.identifier.citationLydon, B., Fennel, T. (2013). Web usability in the Irish airline industry. Conference Paper, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/1721
dc.description.abstractLow-cost carrier Ryanair are expanding rapidly and have been tipped to become Europe’s biggest airline, following the order of 100 new aircraft in a deal with Boeing worth around 5 billion Euro (Canniffe, 2002). Ryanair boast that 92 per cent of bookings are now being conducted online (www.mii.ie 2001) and that their profits are up by 35 per cent in the last three months of 2001 (www.ryanair.com 2002). In comparison Aer Lingus, a more traditional full service airline has 20 per cent of the company's customers booking via the web (Carey, 2002). They are currently carrying out a survival plan, and have been described as ‘haemorrhaging cash’ (www.washingtonpost.com, 2002) and are facing losses of up to £170 million in 2002 (McManus, 2001). At the Dublin Institute of Technology, we are conducting research into the online services of the two major Irish players Ryanair and Aer Lingus, drawing on the various methodologies and web usability guidelines in the literature. From this we may establish whether the usability of both sites reflect their business success or failure.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.source.urihttp://www.hcirn.com/res/event/inthfweb.php
dc.subjectComputer scienceen
dc.subjectElectronic commerceen
dc.titleWeb usability in the Irish airline industryen
dc.title.alternativeWeb Usability in the Irish Airline Industry. Proceedings of Human Factors and Web Development March 16-19, 2002, Nice, Franceen
dc.typeOtheren
dc.rights.holderCopyright: The authoren


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