The impact the switchover from analogue to digital broadcasting will have on RTE and its role as a Public Service Broadcaster
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BA (Hons) in Media & Marketing
Dublin Business School
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The television landscape in Ireland has dramatically changed over the last two decades. Since 1996 TG4, an Irish language station and TV3, a commercial broadcaster have launched as terrestrial broadcasters operating in Ireland. Channel 6, a national digital channel and City Channel, a regional channel have both also launched. The rise of cable and satellite television subscriptions has been rapid and has accelerated with the launch of Sky digital services. At present over 60% of the population has signed up to these platforms. This means for these viewers there are potentially hundreds of channels available, this is a far cry from the days when there was just two channels to choose from, both of them RTE. The expansion and popularity of these new channels has grown steadily. This in turn has undermined the settled terrestrial broadcasting environment, once enjoyed by the National Broadcaster RTE.