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The aim of the current study set out to investigate the perceptual shifts of males on attractiveness rating levels after a standardisation trial in which the 24 randomly selected males, 17 from Coca-Cola Bottlers Ireland and 7 associates of the experimenter separated 60 female facial photograph images, which were presented on a computer screen into three separate categories - Upper Level (highly attractive), Average Level (Averagely Attractive) and Lower Level (Unattractive). Each of the categories was withdrawn on three further trials where the remaining images were rerated by the same group of males. The results indicated a significant increase in Average Level and no significant increase in Higher Level photographs when Lower Level was withdrawn, significant increases in Lower Level and Average Level when Upper Level was withdrawn, and at a similar rate. Significant increases were found in Upper Level and Lower Level when Average Level was withdrawn, and at a similar rate. The results were then discussed.
