It is the objective of this dissertation to provide an introduction to digital
editing systems and their impact on the media industry. I hope that at the
end of this dissertation the reader will have a clear and concise
understanding of what exactly digital editing systems are, how are they used
and the various industry standard systems which are in abundance in today's
increasingly dynamic media industry.
I will present a number of real life scenarios taken from reports written by
various experts in this field which will without a shadow of a doubt enhance
the readers comprehension of this topic of research.
I have chosen Avid Technology as the multinational company alongside which
to base my research due to a number of reasons, the most important one
being that Avid Technology have developed a wide range of digital editing
systems which are 'often copied yet never equaled'. They are the market
leaders, and in the media industry jf you are serious about producing a
masterpiece blockbuster movie or documentary? You have got to use an Avid
system as many experts agree. This implication will become evident to the
reader as you progress through my dissertation.