Communication is used in many different forms all over the world, the
methods in everyday life can be spontaneous and adapted for the situations that
people are faced with. The reality is however that organisational communication
needs to be structured and planned if it is to be effective. The purpose of this
research project is to discuss the area of communication in an organisational
context and in particular the area of employee attitude surveys as method of upward communication.
Research indicates that a conclusive connection can be made between
good communication systems and high performance within an organization. The
methods of communication should be selected to best suit the needs of the
organization and these methods are described in chapter 2 of this project along
with the advancements that have been made in communication methods. These
advances in technology should not be under estimated since they have been revamping the traditional methods of organisational communication for decades.
Irish employee communication systems are described in the third chapter
along with samples of communications policies that have been adapted by Irish
companies, who have recognised the importance of establishing such policies.
The barriers to effective communication that can lead organisational problems as
stated by AI Reis, chairman of Trout and Ries Advertising Inc, communication
itself is the problem. we have become the world's first over communicated
society, each year we send more and receive less. In order to avoid such
problems the barriers to successful communication must be understood and
Chapter 4 deals with the area of employee attitude surveys as a method of
communication and how this method has been transferred into the organisational
environment of two companies, is also discussed. Employee attitude surveys
have been around for decades but are becoming more popular since employers
have recognised that the workforce is a valuable resource and for them to remain
at ease within the company, good communication practices should be adopted.