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dc.contributor.advisorCaska, Barbaraen
dc.contributor.authorDuffy, Eimearen
dc.date.accessioned2014-09-27T10:44:32Z
dc.date.available2014-09-27T10:44:32Z
dc.date.issued2014
dc.identifier.citationDuffy, E. (2014). A study investigating the effects of the media on self-monitoring and self-esteem in two different age groups. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2058
dc.description.abstractThis study aims to investigate the role media influence has on self-monitoring and self-esteem in two different age groups, 15-17 year olds and 24-26 year olds. The issue of media influence on its effect on how we act in social situations and how we feel about ourselves is a growing concern in today’s society. A total of 199 participants took part in this research; 86 of whom were aged 15-17, and 111 of whom were aged 24-26. This research was conducted as a quantitative study, with the use of three questionnaires to gather necessary information. The three questionnaires were The Multidimensional Media Influence Scale (Cusumano & Thompson, 2001), The Self-Monitoring Scale, (Snyder, 1974) and The Rosenberg Self-Esteem Scale (Rosenberg, 1965). Upon analysis, the data revealed that older participants were more affected by the role of the media, self-monitoring and self-esteem. Women were found to be more affected by the role of the media, self-monitoring but men were more affected by self-esteem. The results also indicated that there was no significant difference in the levels of self-monitoring between males and females.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectPsychologyen
dc.subjectMediaen
dc.subjectDevelopmental psychologyen
dc.titleA study investigating the effects of the media on self-monitoring and self-esteem in two different age groups.en
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameBA (Hons) in Psychologyen
dc.type.degreelevelBA (Hons)en


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