Recent Submissions

  • The global pharmaceutical industry 

    Tukdeo, Rajesh; Kalilombe, Emmie; Onyeugbo, Ogochukwu Clinton; Okafor, Faith; Ebeleghe, Rhoda (Dublin Business School, 2016)
    Global prescription drugs sales are expected to reach US$ 987 billion [Figure 6 in Appendix IV] by 2020. According to Nasdaq report, companies will focus more on generic drugs than branded. By 2018, sales of generic drugs ...
  • Strategic analysis & recommendation 

    Tukdeo, Rajesh (Dublin Business School, 2016)
    This report is study of an Indian information technology company based in Pune from strategic perspective. It uses various strategic analysis models like VRIN, Bowman’s clock, Ansoff matrix, Balanced score-card, SWOT etc. ...
  • Case study analysis of a TV company for acquisition 

    Tukdeo, Rajesh; Emuze, Enosaze (Dublin Business School, 2015)
    Objective of this report is to analyze a potential target company in TV industry for acquisition and prepare report for investors justifying them reasons for acquisition with appropriate models like Balanced Score Card. ...
  • Analysis of financial statements 

    Tukdeo, Rajesh (Dublin Business School, 2015)
    Objective of this report is to review financial performance of Wipro Ltd, analyze it with its competitor Infosys Technologies Ltd by estimating its worth of 10% market capital and prepare recommendation for Board of Directors ...
  • International business assessment of Renault in India 

    Tukdeo, Rajesh (Dublin Business School, 2015)
    Objective of this report is to discuss and analyze strategic decisions taken by Renault Group to enter in a foreign automobile market India. It also highlights mode of entry as well challenges Renault faced in establishing ...
  • Web 2.0: conceptual foundations and marketing issues 

    Emuze, Enosaze (Dublin Business School, 2016)
    The web is fast evolving. Not long ago people could barely interact with the web let alone interact with each other through the web and now, people are not just interacting with each other on the web but also constantly ...
  • To identify and analyse how income and population is impacting on Generation X consumers shopping experience in retailing. And to investigate how retailers/brands are responding to the trends (identified above) which are impacting on Generation X consumers 

    Cullen, Craig; McFeely-Hancox, Andrew; Ledwith, Sara (Dublin Business School, 2014)
    The purpose of this assignment is to investigate how income and population are impacting on Generation X consumers. The literature review will demonstrate how income has had a negative effect on the consumer and how ...
  • Iceland’s response to their economic and banking crises 

    Goldbrunner, Felix (Dublin Business School, 2014)
    In times before its economic crisis, Iceland developed to a country with one of the highest living standards in the world. This time was characterized by privatisation and liberalisation. Its rise, however, ended abruptly ...
  • Value at risk 

    McMenamin, Michael (Dublin Business School, 2014)
    Sources of Market-based Risk Market risk is any risk of losses in a bank’s trading book due to changes in equity prices, interest rates, credit spreads, FX rates, commodity prices, and other factors. Refers to open (unhedged) ...
  • Web Site Usability. Research essay 

    Byrne, Donal (Dublin Business School, 2013)
    Web-based Information Systems and associated technologies are becoming increasingly important to companies operating in the Retail industry. An area of specific concern is the usability of websites from customers’ perspectives. ...