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    Web Site Usability. Research essay

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    ca_byrne_d_2013.pdf (1.783Mb)
    ca_specification.pdf (505.1Kb)
    Author
    Byrne, Donal
    Date
    2013
    Degree
    BA of Business in Retail Management
    URI
    http://hdl.handle.net/10788/2064
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    Web-based Information Systems and associated technologies are becoming increasingly important to companies operating in the Retail industry. An area of specific concern is the usability of websites from customers’ perspectives. In the literature, web usability is highlighted as a key factor likely to affect consumer web search and subsequent buying behaviour. In fact it has been claimed that usability is a prerequisite for website success. In light of the importance of human interface design factors to the success of websites, you are required to write a research essay to investigate web usability. Author keywords: Usability, web site, retail industry
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