Abstract
This Bachelor dissertation’s purpose was to penetrate Swedish club football in its top
level and try to identify why the clubs no longer can be challengers in the European
cups. The dissertation’s main research question was formed ‘Can Swedish football
clubs compete in the European Cups again as they once did?’.
The approach of this dissertation has been an inductive approach where the primary
data collection was carried out through a qualitative research with interviews by
electronic mails. The empirical foundation was a compilation of information
obtained from thirteen interviews with key people within the football industry in
Sweden.
A lot have changed in the world of football since Swedish clubs were challengers in
Europe and the big issues for Swedish clubs are their revenues. Increasing revenues,
more efforts in talent development and better facilities are the key factors for
success. Author keywords: Swedish football, UEFA, talent development
