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dc.contributor.advisorHanlon, Niallen
dc.contributor.authorSlattery, Siobhanen
dc.date.accessioned2015-09-21T15:30:07Z
dc.date.available2015-09-21T15:30:07Z
dc.date.issued2015
dc.identifier.citationSlattery, S. (2015). Social media charity campaigns : a study on the motivation to participate. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2506
dc.description.abstractSocial media charity campaigns rose to prominence in 2014 and helped to raise millions in funding for the charities involved. This research aimed to investigate the motivations for social media users to participate in the social media charity campaigns. Qualitative, semi structured interviews were conducted to gauge the motivations for taking part in charity campaigns. The themes that emerged showed that peer pressure and the involvement of others played a part in participation. While previous research has been done on charity websites and information diffusion, in-depth research into the motivations to take part in these campaigns has not been performed. This research will fill a gap in the current knowledge about social media charity campaigns. This research is important as charities have had funding cuts and increase in demand for their services and social media is easy and cheap tool to use.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectDigital mediaen
dc.subjectSocial serviceen
dc.titleSocial media charity campaigns : a study on the motivation to participateen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameBA (Hons) in Social Scienceen
dc.type.degreelevelBA (Hons)en


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