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    Factors affecting consumer’s adoption of smartphones for mobile commerce

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    ma_mcevoy_c_2015.pdf (10.16Mb)
    Author
    McEvoy, Carl
    Date
    2015
    Degree
    MA of Business Administration
    URI
    http://hdl.handle.net/10788/2839
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    The introduction of the smartphone has changed the world for consumers. Consumers now have the power to search and shop from anywhere at anytime. The latest advancements in mobile technology, such as near field communication and mobile wallets, make it easier for consumer to make purchases. This research attempts to find any barriers or influential factors that exist in making consumers adopt mobile technology for the purpose of shopping. The research uses the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model as a basis for the research. The research proposes a of technology acceptance for smartphones for future research. Author Keywords: Digital Marketing, mobile marketing, mobile commerce, technology acceptance, path to purchase.
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