Now showing items 1-2 of 2

    • Ethics and business in the Spanish classroom 

      Garcia, Carmen Sanjulian (Dublin Business School, 2016)
      In 2004 Henry Mintzberg argued that Business Schools were training ‘wrong leaders with wrong methods’ (Managers, not MBAs, 2004). Not many people paid attention then, but when the crisis broke in 2008, some critics questioned ...
    • Internal brand management in the internationalisation of retail operations 

      Morgan, Alan (Dublin Business School, 2016)
      This research will investigate and explore internal brand management within a retail internationalisation context. This represents a significant gap in the retail internationalisation literature. According to Burt & Sparks ...