• Login
    View Item 
    •   DBS eSource Home
    • Institutional Archive
    • Library Seminars
    • Library Annual Seminar - June, 2016
    • View Item
    •   DBS eSource Home
    • Institutional Archive
    • Library Seminars
    • Library Annual Seminar - June, 2016
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A digital marketing strategy for the SAH Journal. Approach and findings

    View/Open
    pauline sah journal.pdf (8.369Mb)
    Author
    Sargent, Pauline
    Date
    2016
    URI
    http://hdl.handle.net/10788/2940
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
    Metadata
    Show full item record
    Abstract
    The role of librarians is changing from purchasing content behind closed doors to facilitating access to high quality open access content. Research papers and academic articles are hidden behind technical, legal and financial barriers. These barriers prevent the majority of the population from accessing new research, academic articles and government documents. More and more people are finding ways around these barriers and the drive for Open Access Journals is increasing and developing at a rapid pace. There are many challenges for making data open and accessible. With the amount of new technologies available what is the best strategy for making it open and increasing the reach via social media and other technologies. This presentation looks at how developing a digital marketing strategy using the SOSTAC® model which is a planning system created by writer and speaker PRSmith in the 1990s can be useful.
    Collections
    • Library Annual Seminar - June, 2016

    Browse

    All of DBS eSourceCommunities & CollectionsBy Issue DateAuthorsSupervisorTitlesSubjectsThis CollectionBy Issue DateAuthorsSupervisorTitlesSubjects

    My Account

    LoginRegister

    Statistics

    View Usage Statistics

    DSpace software copyright © 2002-2022  DuraSpace
    Contact Us | Send Feedback
    DSpace Express is a service operated by 
    Atmire NV