Show simple item record

dc.contributor.authorSargent, Paulineen
dc.date.accessioned2016-07-01T13:27:59Z
dc.date.available2016-07-01T13:27:59Z
dc.date.issued2016
dc.identifier.citationSargent, P. (2016). A digital marketing strategy for the SAH Journal. Approach and findings. Presentation, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/2940
dc.description.abstractThe role of librarians is changing from purchasing content behind closed doors to facilitating access to high quality open access content. Research papers and academic articles are hidden behind technical, legal and financial barriers. These barriers prevent the majority of the population from accessing new research, academic articles and government documents. More and more people are finding ways around these barriers and the drive for Open Access Journals is increasing and developing at a rapid pace. There are many challenges for making data open and accessible. With the amount of new technologies available what is the best strategy for making it open and increasing the reach via social media and other technologies. This presentation looks at how developing a digital marketing strategy using the SOSTAC® model which is a planning system created by writer and speaker PRSmith in the 1990s can be useful.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectDigital mediaen
dc.subjectMarketingen
dc.titleA digital marketing strategy for the SAH Journal. Approach and findingsen
dc.typePresentationen
dc.rights.holderCopyright: The authoren


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record