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    Comparing Social and Intellectual Appeals to Reduce Disgust of Eating Crickets

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    29-69-1-PB.pdf (457.6Kb)
    Author
    Sheppard, Barry
    Frazer, Patricia
    Date
    2015
    URI
    http://hdl.handle.net/10788/2960
    Publisher
    SAHKartell
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    Objective. Research on disgust, to date, has focused on general sensitivity. This experiment looks at disgust specific to eating crickets, how it can be reduced, whether there are differences with gender and whether age correlate with that disgust. Methods. A convenience sample of 352 participants completed an online questionnaire, were randomly assigned into groups who viewed an intellectual appeal (text) or a social appeal (video). They rated before and after, as a measure of disgust, their likelihood of eating a whole cricket and also a bar which contained cricket flour. Results. Members of the social appeal group had a significantly greater change in likelihood to eat a cricket bar (p = .028, BF10 = 3.92), but not a whole cricket (p = .316, BF10 = 0.13). Female participants were less likely than male participants to eat a whole cricket (p < .001, BF10 = 4828.84) or a cricket bar (p = .001, BF10 = 181.18). Older participants were less likely to eat a whole cricket (p = .01, BF10 = 4.98) or a cricket bar (p = .005, BF10 = 34.12). Conclusions. Results support the role of social influence in disgust of eating crickets. Author keywords: Psychology, Aversion, Emotion, Influence, Entomophagy
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