Strategic analysis & recommendation

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Authors
Tukdeo, Rajesh
Issue Date
2016
Degree
MBA in Information Systems
Publisher
Dublin Business School
Rights
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Abstract
This report is study of an Indian information technology company based in Pune from strategic perspective. It uses various strategic analysis models like VRIN, Bowman’s clock, Ansoff matrix, Balanced score-card, SWOT etc. to analyze present market position and to suggest future direction. Author keywords: Global pharmaceuticals industry