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    An investigation into the marketing policies of local authority public libraries within the Republic of Ireland

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    msc_donnelly_b_2016.pdf (2.638Mb)
    Author
    Donnelly, Brendan
    Date
    2016
    Degree
    MSc Information and Library Management
    URI
    http://hdl.handle.net/10788/3052
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    This research project aims to address the question of how Irish local authority public libraries market their products and services to residents of their respective local authority jurisdictions within the Republic of Ireland. The research is intended to analyse the potential room for improvement in the marketing practices of Irish public libraries. Analysis within this research project will result in mainly quantitative, and some qualitative data, that will enable the researcher to demonstrate the marketing opportunities, and logistical challenges, that exist for Irish public libraries. In order to explore avenues for future marketing activities, within Irish public libraries, the researcher will examine the current marketing trends and practices within the Irish local authority public library network. Author keywords: Irish public library, libraries, marketing plan, local authority, social media
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