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    Social media marketing and its impact on travel decisions

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    ba_cheung_wf_2016.pdf (807.5Kb)
    Author
    Cheung, Wei Fung
    Date
    2016
    Degree
    BA of Business in Marketing
    URI
    http://hdl.handle.net/10788/3094
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    The aim of this project revolves around social media marketing, and how it is been use by consumers to benefit and carry out their trip planning in an efficient way also to the impacts there is. In addition to seeing the social media tool out on the market for consumers, evaluate the level of trust and he usage level consumer has towards social media and the impact it may involves. To do so firstly carrying out secondary research about what social media is and relating topic that involves travel industry, the aim for the study is to gain a better knowledge of exactly what potential elements I could develop on, and with the aid of the secondary research to then effectively carry out the social media marketing and the impact through primary research, with the chosen descriptive research and following by an online survey to then analyse the results and give me the evidences to back up my research of study.
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