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dc.contributor.advisorCartwright, Aoifeen
dc.contributor.authorMarren, Colmen
dc.date.accessioned2017-01-10T21:11:40Z
dc.date.available2017-01-10T21:11:40Z
dc.date.issued2016
dc.identifier.citationMarren, C. (2016). Think about kink : how worldview affects sexual practices. Higher Diploma Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/3101
dc.description.abstractThis study investigated how mass media can affect sexual practices by looking at BDSM participation pre- and post-2012 when Fifty Shades of Grey was released. It also investigated the level of conservatism between BDSM participants and non-participants, as well as in-group conservatism differences for the BDSM sample. A sample of 161 individuals were analysed using an amended Social and Economic Conservatism Scale (SECS), with results showing that almost 30% of the sample with BDSM experience introduced BDSM since 2012, with females introducing it considerably more often since 2012. Results also showed that pre-2012 BDSM participants were significantly less conservative than post-2012 BDSM participants, but that there is no significant difference in conservatism between BDSM participants and non-BDSM participants. Results verify that the mass media influences sexual practices and that Fifty Shades of Grey attracted a newer more conservative group to the BDSM community. Implications involve the powerful role of mass media in changing social norms. Author keywords: Fifty Shades of Grey, BDSM, Dominant, Submissive, Liberal, Conservative, Political, SECS, Bondage, Masochismen
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectPsychologyen
dc.subjectGender identityen
dc.titleThink about kink : how worldview affects sexual practicesen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameHigher Diploma in Arts in Psychologyen
dc.type.degreelevelHigher Diplomaen


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