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dc.contributor.advisorCartwright, Aoifeen
dc.contributor.authorMooney, Paulen
dc.date.accessioned2017-03-20T16:03:43Z
dc.date.available2017-03-20T16:03:43Z
dc.date.issued2016
dc.identifier.citationMooney, P. (2016). Adaptive memory : measuring the effect of encoding strategies on word recall. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/3174
dc.description.abstractRecently, adaptive memory has gained much attention as it grants the possibility of insights into the ultimate causes of human memory. However, we first need to identify the proximate mechanisms. The aim of the current study was to isolate and measure the effects of encoding styles (functional, novel-survival) on word recall. A quasi-experimental design was used with a 2 x 2 x 2 mixed ANOVA with between and within-subject factors. Participants consisted of 62 adults (36 females and 26 males aged 18-61) divided into two groups for each encoding strategy. Participants were first presented with a visualization context depending on encoding strategy (functional, novel-survival) and prompted by written instructions to visualize 20 words (10 concrete, 10 abstract). Second, a distractor task was completed to prevent imagery to be held in short-term memory. Lastly, a recall task was given. Results confirmed that significantly more words were recalled in the novel-survival group, implying that this encoding strategy has a powerful effect on recall, more so than functional encoding. In the word type condition, we found a higher rate of concrete words recalled than abstract words. No significant effect could be detected between recall and gender. Interestingly, results discovered significant interaction effects between group, gender and word type, suggesting a complex relationship between these variables involved in adaptive memory. Keywords: adaptive memory, survival encoding, memory enhancement, evolutionary psychology, imagination, visualisation, strategic retrieval, frontal lobe activation. Author keywords: adaptive memory, survival encoding, memory enhancement, evolutionary psychology, imagination, visualisation, strategic retrieval, frontal lobe activationen
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectApplied psychologyen
dc.titleAdaptive memory : measuring the effect of encoding strategies on word recallen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameBA (Hons) in Psychologyen
dc.type.degreelevelBA (Hons)en


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