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dc.contributor.advisorMaguire, Michaelen
dc.contributor.authorChawki, Bouaouien
dc.date.accessioned2017-05-12T13:38:39Z
dc.date.available2017-05-12T13:38:39Z
dc.date.issued2016
dc.identifier.citationChawki, B. (2016). Esports sponsorship effectiveness on brand awareness and brand image. Masters Thesis, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/3237
dc.description.abstractCompetitive computer gaming (eSports) has emerged as an important aspect of virtual-world consumption. The primary motivation of this paper is to investigate the impact and effectiveness eSports sponsorship has on a brand. Author keywords: eSports, sponsorship, brand Image, brand awareness, streaming, digitalen
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectMarketingen
dc.subjectDigital mediaen
dc.subjectComputer gamesen
dc.titleEsports sponsorship effectiveness on brand awareness and brand imageen
dc.typeThesisen
dc.rights.holderCopyright: The authoren
dc.type.degreenameMSc Marketing with Digital Mediaen
dc.type.degreelevelMScen


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