Can electric cars win their place in Irish car rental industry? - An investigation into consumer behaviours, attitudes in relation to the rental of Electric car in Ireland.
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MBA in Project Management
Dublin Business School
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The purpose of this research is to analyse attitudes and behaviour in relation to the rental of electric car. In order to understand how attitudes and behaviour of consumers are involved in the purchase process the researcher will, in first place, define the consumer behaviour and attitudes and the relationship between these two during the secondary research. The project will explore as well the environmental issues of today’s world with significant focus on the car industry. Exploration of consumer attitudes and behaviour towards environmental issues and rental of electric car will be the focus of the primary research delivered in the form of the survey. In order to answer the research question, the research will undertake quantitative method. In order to collect relevant and accurate data, the research will use survey to capture 101 responses. Collected data will be analysed and present in simple, user friendly format with help of charts and tables. Finally, the researcher will conclude, based on the primary and secondary research results, whether environmental issues can play significant role when renting a car, and if electric car could be an option on Irish market. Project will finally include recommendations in the context of environmental issues and rental of electric car in Ireland.