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dc.contributor.advisorQuinn, Bernadetteen
dc.contributor.authorSmith-Duff, Ciaraen
dc.date.accessioned2012-09-03T12:25:18Z
dc.date.available2012-09-03T12:25:18Z
dc.date.issued2012
dc.identifier.citationSmith-Duff, C. (2012). Facebook use and its relationship with self-esteem, personalities and addictive tendencies. Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttp://hdl.handle.net/10788/334
dc.description.abstractThis Final Year Project will discuss the relationship between Facebook usage and the three variables of personality, self-esteem and addictive tendencies. The aim of this study is to see if certain personalities and levels of self-esteem lead to higher levels of Facebook use. And also to see if Facebook usage has addictive characteristics. This study is being undertaken as it is a neglected topic, the internet and social-networking is a growing virtual world that attracts millions of people, therefore it is important to understand who is more inclined to be on these sites and why. The research method is a quantitative approach, by using a questionnaire to achieve a large sample of responses with factual answers. 188 participants were used, 109 females and 79 males. The analysis revealed that women are more prone to have addictive tendencies towards Facebook. Results indicated a correlation between self-esteem and Facebook use however findings were not significant. Extrovert personalities showed to be most prevalent on Facebook. Facebook has a huge impact on peoples lives as some people go on it to heighten their self-esteem levels, others go onto to feed their personalities, and also people have addictive tendencies towards it now with logging in constantly. Future research needs to be done, with Facebook having such a large audience, there is privacy issues as people display a lot more on their profile than they think. Author keywords: Facebook, social networking, personalities, self-esteem, addictive tendenciesen
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyright
dc.subjectDigital mediaen
dc.subjectCommunicationen
dc.subjectApplied psychologyen
dc.titleFacebook use and its relationship with self-esteem, personalities and addictive tendenciesen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: the authoren
dc.type.degreenameBA (Hons) in Social Scienceen
dc.type.degreelevelBA (Hons)en


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