Browsing DBS Business Review Journal - Vol 1, (2017) by Author "Lolich, Luciana"
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The commodification of care: a critical exploration of the marketing mix for domiciliary care at the end-of-life
Lolich, Luciana (Dublin Business School, 2017)The home care industry has grown exponentially around the world. In palliative care, the delivery of home care has been promoted as the ideal type of formal care; offering cost savings to local authorities and ‘choice’ for ...