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dc.contributor.authorLolich, Lucianaen
dc.date.accessioned2018-04-06T09:01:35Z
dc.date.available2018-04-06T09:01:35Z
dc.date.issued2017
dc.identifier.citationLolich, L. (2017). The commodification of care: a critical exploration of the marketing mix for domiciliary care at the end-of-life. DBS Business Review, Vol 1.en
dc.identifier.issn2565-5272
dc.identifier.urihttps://esource.dbs.ie/handle/10788/3373
dc.description.abstractThe home care industry has grown exponentially around the world. In palliative care, the delivery of home care has been promoted as the ideal type of formal care; offering cost savings to local authorities and ‘choice’ for patients and their families. However, there is a dark side to the commodification of care that is rarely discussed in the marketing literature. The pursuit of profits, contracting and bureaucratising care can reduce care to physical, measurable elements and might ignore the emotional and relational aspects of care which cannot easily be costed or detailed in contracts. This paper critically examines the elements of the marketing mix for ‘care packages’ and highlights the impact of commodification on two parties involved in the market exchange: vulnerable patients and workers.en
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.source.urihttp://dx.doi.org/10.22375/dbsbr.v1.5
dc.titleThe commodification of care: a critical exploration of the marketing mix for domiciliary care at the end-of-lifeen
dc.typeArticleen
dc.rights.holderCopyright: the authoren


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