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    Integrating visual literacy training into the business curriculum. A case study at Dublin Business School

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    article_sweeney_s_hughes_d_2017.pdf (2.386Mb)
    Author
    Sweeney, Susan
    Hughes, David
    Date
    2017
    URI
    https://esource.dbs.ie/handle/10788/3375
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    Visual literacy, the ability to interpret, analyse and create visual material, is an increasingly crucial skill for today’s graduates. However, this importance has not yet led to its teaching being widely introduced into the third-level curriculum. This study uses a constructivist and social constructivist approach to introduce a visual literacy element to a business curriculum. This took the form of five projects: creation of an album cover, a poster and artefact presentation, a walk along a river to facilitate learning via visual stimulation, abstract art creation through use of image manipulation software and a photography exhibition. Students responded positively to the projects; self-reported improvement in skills and confidence are in line with results of previous studies. Students also noted the ease of use of PowerPoint as an image manipulation tool.
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