The purpose of this research is to gain a new perspective from the other side of the table, to find out if the expectations of Gen Y are being met with the current plan of action of the banks. The main purpose of the research paper is to determine whether the banks in Ireland are meeting the expectations of Gen Y.
The research involves primary and secondary data analyses. Firstly, researcher builds knowledge about research methods and inspects about Irish banking sector and customer expectations from banks. Secondly, researcher develops research tools and conducts primary research and data analyses on people with Irish bank accounts.
The value of this research is that by analysing the findings of this research, the banks would be able to understand if their current facilities are having a positive or a negative impact on its customers. Small businesses such as credit unions and cooperative societies can take advantage of this information to get ahead of the banks and have an edge.