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    Barriers to the adoption of online bank in Ireland

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    mba_scatolin_r_2018.pdf (1.339Mb)
    Author
    Scatolin, Rodrigo
    Date
    2018
    Degree
    MBA in Finance
    URI
    https://esource.dbs.ie/handle/10788/3508
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    Banking services are present in the daily life of individuals all around the world. The financial services business model has been changing in last decades, the services are being offered online and more and more firms and individuals are adopting this trading channel. Ireland as other countries is using this, but some barriers still remain in the market that slow down the adoption of such services. This research aims to identify these barriers. This research project is based on surveys ran with the active workforce of financial firms based in Ireland. A range of aspects of he market is studied, such as culture, local banking structure, technology, regulation, data security, fintech and user experience. The final evaluation synthetizes the current barriers present in the Irish market regarding the adoption of digital banking.
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