Abstract
Banking services are present in the daily life of individuals all around the world. The financial services business model has been changing in last decades, the services are being offered online and more and more firms and individuals are adopting this trading channel. Ireland as other countries is using this, but some barriers still remain in the market that slow down the adoption of such services. This research aims to identify these barriers. This research project is based on surveys ran with the active workforce of financial firms based in Ireland. A range of aspects of he market is studied, such as culture, local banking structure, technology, regulation, data security, fintech and user experience. The final evaluation synthetizes the current barriers present in the Irish market regarding the adoption of digital banking.
