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    Business Intelligence as a Source of Competitive Advantage in SMEs: A Systematic Review

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    article_english_v_hoffman_m_2018.pdf (249.9Kb)
    Author
    English, Vincent
    Date
    2018
    URI
    https://esource.dbs.ie/handle/10788/3607
    Publisher
    DBS Library Press
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    Competitive advantage is the ‘Holy Grail’ in strategic management theory. What makes a company more successful than its rivals has dominated scholarship in this area for more than 20 years. There have been two main theories proposed to attempt to identify the important resources and capabilities that configure to build competitive advantage; the Resource-based View and Dynamic Capability View. There is a growing literature stream in the area of Business Intelligence (BI) and Big Data Analytics with regard to both the computer technology and business management constructs. However, the literature is silent of the affordances of BI for Small to Medium Enterprises (SMEs), and so a significant gap in the literature remains. This discussion aims to signal the need to fill that gap and to build awareness of BI as a potentially significant contributor to sustained competitive advantage in SMEs underpinned by the iniquitousness of cloud applications previously the domain of Multinational Corporations.
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