Recently, Ireland has become an educational hub for international students. It being
the English spoken country in EU, with its attractive fees, world renowned colleges and
International Courses students across the world are choosing Ireland for their postgraduation.
According to a report generated by HEA (Higher Education Authority), there
were 6313 graduates from business and management courses in the year 2017-18, out of
which 739 were from the marketing stream. In 2017-18 Academic years 44,124 foreign
students enrolled in colleges of Ireland out of which 23,819 enrolled in third level courses
With increasing international students and postgraduate enrolments, are the
students achieving their career goals and aspirations? With increasing housing crisis and
pricing in Dublin, are the international students being fair with their studies? This research
aims to find the perception amongst graduated students about the marketing courses they
had opted and has it been helpful in making their careers or what could have been done to
achieve their goals?
Purpose of this study is to find out whether the courses opted by foreign students
has helped them achieve their desired careers and how helpful was the government and
colleges in doing that.
This research is based on both quantitative and qualitative analysis. 3 graduated
students were interviewed to record their perception about marketing courses in Dublin
and what were their expectations and how it turned out. 71 international graduated
students were surveyed to find their perception about the course and complications post
Limitations and Implications:
Research is limited to Graduated international students who are either seeking a job
or are working in Ireland.
This research would help the Irish Higher Education Authorities to strategies courses
and designs course structures in coming years to accommodate more international students
and retain them for long, to increase their labour force. At the same time, it would help the
colleges to strategies in the foreign market to attract and accommodate more international