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    Retention strategies in the bakery industry in Ireland

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    mba_garcia_g_2019.pdf (810.7Kb)
    Author
    Garcia, Giovanna Torres
    Date
    2019
    Degree
    MA of Business Administration
    URI
    https://esource.dbs.ie/handle/10788/3643
    Publisher
    Dublin Business School
    Rights holder
    http://esource.dbs.ie/copyright
    Rights
    Items in eSource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
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    Abstract
    A moderate level of employee turnover may be good for a business because it brings new ideas and new approaches. However, each company has to have a strategy to retain people who with their high performance provide a competitive advantage. This document aims to denote the importance of employee retention strategy in the bakery industry in Ireland, which is why the researcher used a deductive approach and a quantitative method for the collection and data analysis. The findings showed that the bakeries do not have defined retention strategies, however, they comply with some key elements that employees look to stay in a company. This research will encourage the bakery companies to generate strategies for the retention of personnel focusing on the main elements that compose it.
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