The purpose of this dissertation is to examine challenges encountered by Irish SME’s whilst adopting cloud technology in the hospitality industry. Though many large companies are moving, or indeed have moved to cloud, yet, still there are considerable number of barriers to cloud adoption, especially for small and medium enterprises. This research aims to determine barriers to cloud adoption in SME’s. More specifically, factors that impact cloud adoption for restaurants in the hospitality industry, in particular in Dublin, Ireland. Dublin is a city with a vastly growing appetite for data and with a growing hospitality sector, thus, more than ever, it is of paramount importance for restaurants to keep their data safe and cloud technology can fill the gap between restaurants and their data storage concerns.
The research makes a contribution which will to be of valuable to industry experts such as Citrix, Dropbox, Salesforce, Zendesk, Oracle cloud, as the findings of this research shed light upon and will create awareness about cloud adoption from restaurants point of view in Ireland. This study assess why restaurants should go for cloud adoption based on a technology-organizational-environmental (TOE) framework, as such it makes a contribution to academic knowledge, as this is the first study to examine data from the hospitality sector in Dublin. From practical point of view the findings of the research will help cloud vendors to understand issues related to cloud adoption in restaurants and will encourage them to see the business opportunity in this rapidly vast growing sector. From an industry perspective, restaurant owners and managers will have empirical data pertaining to cloud adoption and how its’ use can bring value-add to their businesses.
From a population of 200 employees this thesis obtained data from 90 respondents by filling an online questionnaire form which has 21 different questions related to cloud adoption. Questions were prepared from the outcomes of the literature review of cloud adoption and designed with the help of google docs.
The findings of this research substantiate most employees are not aware of cloud service benefits and they have their own doubts related to it. The findings of the research focus on three main barriers in cloud adoption: (i) technical, (ii) legal and (iii) organizational.