Abstract
Online shopping is the biggest part customer attraction as well as customer satisfaction. In this
technological world, most of the companies use online shopping for making satisfy the customer
and for attracting more customers as well. This research paper is based on the topic of the impact
of online shopping on improvising the customer satisfaction in the retail company. The focus of
this research paper has been to identify the impact of online shopping on the retail business. Apart
from this aim, the research paper also has some other aims which such are as to determine the
customers’ satisfaction towards the products as well as services of the retail companies. The
research study also aimed at identifying the impact of online shopping on the improvement of
customers’’ satisfaction in the retail companies.
The researcher has used positivism philosophy, descriptive design, deductive research approach
and primary data collection method for conducting the research. 30 customers and 2 employees
working in retail industry had been selected by the researcher for collecting data related to the
research topic. From the findings of the study, it could be evident that online shopping helps the
organizations to enhance their business opportunity as well as it will help the organizations to
enable more customer satisfaction in the organizational context. It has also been evident from the
study that online shopping has numerous effects on business of the organization and as per the
analysis, it can be referred that online shopping helps the organization to grow their business which
will enable more financial benefit in the organizational context.
