Customer satisfaction in online shopping
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Macarenhas, Joswin Binoj
MBA in Finance
Dublin Business School
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Online shopping is the biggest part customer attraction as well as customer satisfaction. In this technological world, most of the companies use online shopping for making satisfy the customer and for attracting more customers as well. This research paper is based on the topic of the impact of online shopping on improvising the customer satisfaction in the retail company. The focus of this research paper has been to identify the impact of online shopping on the retail business. Apart from this aim, the research paper also has some other aims which such are as to determine the customers’ satisfaction towards the products as well as services of the retail companies. The research study also aimed at identifying the impact of online shopping on the improvement of customers’’ satisfaction in the retail companies. The researcher has used positivism philosophy, descriptive design, deductive research approach and primary data collection method for conducting the research. 30 customers and 2 employees working in retail industry had been selected by the researcher for collecting data related to the research topic. From the findings of the study, it could be evident that online shopping helps the organizations to enhance their business opportunity as well as it will help the organizations to enable more customer satisfaction in the organizational context. It has also been evident from the study that online shopping has numerous effects on business of the organization and as per the analysis, it can be referred that online shopping helps the organization to grow their business which will enable more financial benefit in the organizational context.