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dc.contributor.advisorQuinn, Bernadetteen
dc.contributor.authorFlynn, Laurenen
dc.date.accessioned2019-05-28T11:20:35Z
dc.date.available2019-05-28T11:20:35Z
dc.date.issued2018
dc.identifier.citationFlynn, L. (2018). Expensive happiness: The impact of luxury consumption on happiness levels.Bachelors Final Year Project, Dublin Business School.en
dc.identifier.urihttps://esource.dbs.ie/handle/10788/3736
dc.description.abstractShopping and consumer goods have increased availability of designer brands and luxury goods in recent years. The result of choice and spending behaviours in the Irish population has developed desires and prohibitive cost spending on designer goods. The current study will test the hypothesis that purchasing luxury goods increases happiness levels in Irish society. The study tests previous literature on concluding that media influences and anxieties are the motivations for compulsive and luxury spending. Correlational analysis reveals no positive relationship existing between happiness and luxury purchasing. Overall the study indicates other factors such as materialism and generational characteristics which may influence our intention to improve happiness with luxury spendingen
dc.language.isoenen
dc.publisherDublin Business Schoolen
dc.rightsItems in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.en
dc.rights.urihttp://esource.dbs.ie/copyrighten
dc.subjectConsumptionen
dc.subjectSociologyen
dc.subjectSocial Scienceen
dc.subjectHappinessen
dc.subjectQuality Of Lifeen
dc.titleExpensive happiness: The impact of luxury consumption on happiness levelsen
dc.typeFinal Year Projecten
dc.rights.holderCopyright: The authoren
dc.type.degreenameBA (Hons) in Social Scienceen
dc.type.degreelevelBA (Hons)en


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