Consumers' adoption of chatbots in Irish financial market
No Thumbnail Available
MA of Business Administration
Dublin Business School
Items in Esource are protected by copyright. Previously published items are made available in accordance with the copyright policy of the publisher/copyright holder.
The focal point of this research is to examine the Irish consumers’ perception towards the adoption of chatbots in Irish financial market. The Technology acceptance model has been utilized to assemble the theoretical and conceptual framework. The hypotheses have been tested with the use of quantitative research technique such as survey questionnaire. The survey was circulated on various social media platforms such as WhatsApp and Instagram. To investigate the relationship between consumers’ perception and attitude towards the adoption of chatbots, the researcher employed inferential analysis. From the findings of this research, it was realized that there is a positive correlation between the consumers’ positive perception of chatbots and the adoption of chatbots. Moreover, the researcher discovered that productivity is the primitive incentive for the adoption of chatbots. The research concludes with the implications of this research for business professionals as well as for further research.