Browsing Bachelors Final Year Projects by Subject "Advertising"
Now showing items 1-5 of 5
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Advertising & public relations: a study of their histories and a hypothesis of their futures
(Dublin Business School, 2008)Advertising and Public Relations have been major forces in the shaping of the modern world. They are both two sides of the same coin, one clearly visible, the other only partially so. These two professions often share the ... -
Investigating emotional responses towards brand advertising and its effects on self-esteem, narcissism and gender stereotypes
(Dublin Business School., 2017)This study investigated the emotional responses to brand advertising, whilst looking at its effects of self-esteem, narcissism and gender stereotypes, between a sample size of 98, 26 individuals were “male”, 70 were “female” ... -
Issues of food advertising on children
(Dublin Business School, 2016)Children and adolescents are now the target of intense and specialized food marketing and advertising efforts. Food marketers are interested in youth as consumers because of their spending power, their purchasing influence, ... -
The role of media and it's effect on self objectification, body dissatisfaction and self-esteem
(Dublin Business School, 2012)In this study we employed an experimental in between design to investigate the effects of media exposure on participant levels of self-esteem, body dissatisfaction, trait and state self objectification. To collect ... -
To examine the effectiveness of in-game advertising when targeting the ad-avoidant generation
(Dublin Business School, 2010)“Games are now an important form of family entertainment. More and more adults play video games with their children and teens are even playing games with their parents. Advertisers will soon realize they can reach the whole ...