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To identify and analyse how income and population is impacting on Generation X consumers shopping experience in retailing. And to investigate how retailers/brands are responding to the trends (identified above) which are impacting on Generation X consumers
(Dublin Business School, 2014)The purpose of this assignment is to investigate how income and population are impacting on Generation X consumers. The literature review will demonstrate how income has had a negative effect on the consumer and how ... -
Web 2.0: conceptual foundations and marketing issues
(Dublin Business School, 2016)The web is fast evolving. Not long ago people could barely interact with the web let alone interact with each other through the web and now, people are not just interacting with each other on the web but also constantly ...