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    • A product management process for Telecom Eireann 

      Dervan, Paul; Finnegan, Aidan; Malone, Sean; O'Reilly, Michael (Dublin Business School, 1996)
      Product management has been well established in fast moving consumer goods companies since the 1920' s but it is only relatively recent times that it has been popular in utilities like Telecom Eireann. The purpose this ...