Browsing Masters Dissertations by Title
Now showing items 736-755 of 1133
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Key differences in online clothes shopping behaviour between Generation Z and Generation Y in Ireland
(Dublin Business School, 2020)The importance of understanding shopping behaviour of consumers cannot be underestimated. The purpose of this study is to identify the main determinants and motivational factors that differentiate Generation Z (Age:18-24) ... -
The key differences in the financial investment behavior between institutional and private investors in the financial markets
(Dublin Business School, 2019)The purpose of this research is to locate, investigate and elucidate the differences in the financial investment behaviour of two types of investors i.e. the institutional investor and the private investor, more specifically ... -
Key factors of online advertising that influence the buyer’s decision of Generation Z
(Dublin Business School, 2020)Online advertising is an essential element of the todays marketing communications. Throughout the different generations of the world there have been significant trends and tremendous research has been put into this area ... -
Knowing your employees : the key to building an internal marketing-mix in French clothing Retail trade
(Dublin Business School, 2015)Theories have shown that using internal marketing could be beneficial for the duration of a company; indeed, by responding to the needs of their employees, companies manage to keep them involved and enhance their perceived ... -
Knowledge management in software localisation companies an investigation of knowledge sharing practices and metrics in the Irish software localisation industry
(Dublin Business School, 2005)Knowledge Management is a strategic necessity for companies for one important reason - what worked yesterday may not necessarily work tomorrow. As companies move to a service based model they become increasingly dependent ... -
Knowledge sharing and its impact on organisational effectiveness
(Dublin Business School, 2007)Intellectual capital has received significant interest in recent years. The knowledge held by individuals within an organisation has become a strategically important factor in the current business environment, not only for ... -
Labor migration and remittances in the Republic of Moldova : are the remittances efficiently used by the migrants' households?
(Dublin Business School, 2013)Labor migration and remittances in the Republic of Moldova: Are the remittances efficiently used by migrant household? This paper analyzes labor migration and remittances as a current phenomenon in the Republic of ... -
Lacan's return to Schreber
(Dublin Business School, 2008)This thesis will endeavour to explore the factors that contribute to the outbreak of a psychosis and the phenomena that such an experience entails. To do so I will approach the topic from a Freudian / Lacanian perspective ... -
A lack of corporate governance and ethics in banking was the root cause of the global financial crisis in 2008
(Dublin Business School, 2014)Executive Summary: The purpose of this thesis is to investigate, analyse and conclude on the following statement ‘A Lack Of Corporate Governance & Ethics In Banking Was the Root Cause of the Global Financial Crisis In ... -
Lack of incentives and working environment will lead to employee dissatisfaction which in turn cause customer dissatisfaction : a study related to the hotel industry in Ireland
(Dublin Business School, 2008)Nowadays, the success of every industry or organisation depends in achieving the satisfaction of their customers. This concept will gain importance when the industry falls under the service sector. The satisfaction of ... -
Lean construction between theory and practice: A case study of the Irish construction sector
(Dublin Business School, 2019)Lean manufacturing is a well-known management philosophy and has found widespread application in the industry. Lean Construction applies the same philosophy to construction activities. The reception of Lean in construction ... -
The level of information systems integration in small - and medium sized enterprises operating in manufacturing sector in Ireland
(Dublin Business School, 2006)To operate efficiently companies rely heavily on information technology. The flow of data and information and an easy access to information stored in various IT systems and applications play a critical role in efficient ... -
Librarians' perspectives on digital literacy in Irish third level education
(Dublin Business School, 2016)Digital literacy has emerged as a key concept in recent years in Irish third level education. Calls by the Irish government to promote and expand digital literacy have been plentiful, with many academic institutions ... -
Like us : social media and its influence on consumer decision making, with reference to high-involvement products in Ireland
(Dublin Business School, 2013)Social media and social media marketing have revolutionised the way Irish companies promote their brands and talk to their customers, and as a result it has become an extremely „hot topic‟ within modern marketing. Through ... -
Linear pooling of machine learning techniques in Multi-Agents Systems (MAS)
(Dublin Business School, 2020)A global solution derived from a weighted linear way improves the prediction with desirable results in multi-agent systems (MAS). In this paper, we provide two novel contributions. First, we propose a linear pooling ... -
Local Property Tax in Ireland : can the critical success factors of the high compliance rate be applied to the introduction of future taxes
(Dublin Business School, 2015)Tax compliance, theories on compliance and behavioural economics are becoming more frequent in the growing body of literature on tax policy and the redesign of tax policies. This is due to the fact that Ireland has a ... -
Look at me when I'm talking to you: A psychotherapeutic exploration into working with adults with high functioning autism/Asperger's
(Dublin Business School, 2018)Studies indicate that the rates of diagnosis of ASD are rising. Despite the fact that it is a lifelong disorder, much of the current literature focuses on ASD in childhood. There is no consensus on its treatment in adulthood, ... -
Look at the role of the product description on purchasing decision for electronic devices on Amazon for the youth 13-35 year old. How to influence the purchasing decision through the product description?
(Dublin Business School, 2015)Internet has changed the world of retailing by allowing the emergence of digital stores. By the past, being a competitive retailer required significant investments, but today, traditional retailers are facing high competition ... -
Loyalty in French retail banking among the 18-25 year olds
(Dublin Business School, 2013)Much attention have been given to the customer loyalty concept in different industries to defineefficient strategies. This concept is further important in banking due to a highly interaction with customers but also to an ... -
Machine learning chatbot for education search purpose in Dublin
(Dublin Business School, 2020)This dissertation is about an artificial intelligence chatbot which act as a virtual assistant for the students who are looking for education in Dublin. In real-world scenario a student register in a foreign education ...